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SEO (Search Engine Optimization) |
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SEO is stands for "Search Engine Optimization". SEO is a way to make your website or blog appear in the Top Rank in the position of the Search engines using proper Keywords, Meta tags positioning in your website.
SEO is the practice of optimizing a web site by improving internal and external aspects in order to increase the traffic of the site receives from search engines.
SEO is the practice of optimizing a web site by improving internal and external aspects in order to increase the traffic of the site receives from search engines. Optimization involves making pages readable to search engines and emphasizing key topics related to your content. As a online marketing strategy for increasing a website's rank, Search Engine Optimization considers how the algorithm works and what visitor searching for.
The most of the website traffic is driven by the major search engines Google, Yahoo, and MSN. If your site cannot be found by search engines, you miss out on the chances available to websites provided via search.
The basic fundamentals of SEO
Somany people talks about "how to optimize a website or blog" in different ways. I was totally confused that which one i suppose to follow.
After i gone through several SEO related websites finally, i believe that there is no standard guidelines for optimizing a website. SEO is completely Tricky. One thing i noticed that many people has similar kind of opinions. Im following them and i could see the good result so far.
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Title
Website title is "Extremely Important". Most of the search engines place a tremendous amount of weight and value to what you have used in your web site title.
Title is not more than 10 words in length (I prefer maximum 66 characters). Those words are specifically related to your products or services. The reason for this is that the search engines consider that you would only be putting items in your web site title that are very closely related to your web sites topic. It means, you would not put words in your title talking about "cars" when in fact your web site sells "electronic goods."
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Meta Keywords:
Meta Keywords are the words that visitor will use to find your products or services on the internet using the various search engines.
Meta Keywords are very crucial to your websites search engine positioning. You need to include Meta-Tags in your site.
Selecting keywords are very important and critical that those should be related to your products or services. For example, if you use a keyword as "Software", then you should have software related content (atleast text) in your particular webpage.
No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
Select your highly important keywords in order. You can use upto 1000 characters maximum. I recommend you to use the same.
Meta Description:
Maximum two sentence description will be used by many of the search engines to describe your web site to their users. Description Meta Tag is one of a powerful tag. Because, you will describe your entire website in just two sentences and imagine how important it is. I recommend you to use 250 characters brief description and should include your company name and couple of your main keywords.
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Body:
Font:- Always use HI, H2 upto H6 for fonts.
Search-Friendly Text:- Making the visible text on a page search-friendly. Text styles that cannot be indexed by search engines include:
Text embedded in a Java Application, Macromedia Flash file, Text in an image file - jpg, gif, png, etc Text accessible only via a form submit or other on-page action
Accessibility:
Site should be accessible by proper content, functionality of all pages, validity of HTML elements, uptime of the site's server, and working status of site coding and components.
Broken Links:- If an HTML link is broken, the content of the linked page may never be found.
Valid HTML & CSS:- If a site to be spidered and cached properly by the search engines, then its very necessity for validation of HTML and CSS with W3C guidelines, Its important that code must meet minimum requirements of functionality.
File Size:- Try to optimize the images and keep the webpage below 150kb. (Search engines catches easily if the file size is less then 150kb)
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